The Client
National Gym Supply is a full-service retailer specializing in parts for cardio and strength equipment, as well as fitness accessories. They serve both individual gym owners and commercial facilities nationwide, offering a wide array of products to keep fitness equipment in top condition.
The Work
Our project with National Gym Supply involved redesigning their e-commerce website homepage to modernize its look and feel, with a focus on enhancing user experience and increasing functionality.
The goal was clear: create a refreshed and intuitive user interface that not only aligned with National Gym Supply’s established brand but also simplified the process of finding and purchasing fitness equipment parts. We aimed to put usability at the forefront, ensuring that customers could easily navigate the site and find the products they needed without hassle.
Starting with a Figma mockup, we reimagined the homepage design, incorporating the client’s brand colors and visual elements into every aspect of the UI. We strategically placed the search functionality front and center, recognizing its importance for users looking for specific parts or accessories quickly. To further elevate the overall experience, we selected professional, high-quality photography that reinforced the professionalism of the brand.
